Creative Fakery

May 14, 2009

In all the methodology of creativity and reinvention, rarely mentioned is a simple and effective technique that is commonly used, but no one ever talks about.  Faking it.

Go ahead,  take a moment to recoil in horror. Huff and puff about blasphemy. Innovation is “serious” business and to suggest that “faking it” is a tool amounts to trivializing the entire movement. Etcetera. Etcetera.  Then get over it.

Faking it is an essential part of any creativity, innovation or reinvention effort. It’s a mind tool based on the concept that to be something, you have to think like that something. Actors do it all the time and even have a name for it: Method acting, in which they become the character they’re playing.

Another way of looking at it is to, as psychologist Carol Dweck tells Forbes.Com innovation writer Terry Waghorn, act as if — adopt a mindset of the kind of person you have to be to perform a task, or achieve a goal.

Why does this work? Well, let’s break it down.

When you’re innovating – a product, a business model, a marketing campaign – you’re also reinventing to an extent. Your view of that product or business model has to change, and the deepest way to do that is to adopt a different persona – to become someone else.

In any creative act, you as a person, have to change. At the same time, overall change isn’t a single event: Transformation is an ongoing process because the result is never clearly known. With each step in the transformation journey, you learn a little bit more about where you’re going to be in future.

The only way to cope with this fuzziness is to form a mental view of the kind of person who can handle such a journey, and then adopt it.

If you want to be more creative, then start asking as creative people act. Start using the methods they use to jumpstart their creativity. Eventually, they’ll become habitual and you will be that creative person.

Similarly if you’re reinventing yourself, or your organization, imagine what the new reinvented entity will be like, and start acting like it. Your entire viewpoint will change, and eventually will be come so ingrained it will be reality.

So to be it, think it.